HBO is going cable-free — and you can thank millennials for it
In a move that’s shaking the entire television industry, HBO announced it will begin offering online-only packages that will allow users to access its entire library of content without a cable subscription — and you can thank Millennials for it.
TV watching habits are changing | Follow micdotcom
Pay attention, network goons, because your stupid outdated business model is dying with your audience. The future is online.
I’ve been saying for years. Literally for a decade, that all TV will eventually become on demand. The 24 hour broadcast schedule will disintegrate and new shows will simply “go live” at a certain time on certain days. There won’t be a “prime time” and networks won’t be able to kill a show by putting it in a “death slot” when no one will watch.
The networks will still sell advertising space to corporations, and the content will either succeed because it is good and therefore talked about and shared, or it will die because it wasn’t very good and people won’t bother to stream it.
Millennials will take over as CEOs of ABC, NBC, Fox, etc and once the old white guys are gone, they will finally show everyone that no broadcast schedule means no real limit on the amount of content they can produce, which means more ad space. The more popular shows then have more valuable ad space.
Those who will really suffer will be the local networks who will lose a lot of funding and face major cutbacks and start to go the way of radio and and newspapers (they’ll still be around, but a much leaner version of them). There may even be a news outlet company that arises solely in charge of providing a streaming local news broadcast in every city. And live streaming will still happen.
But all of this will be available to and at the whim of the consumer.
"Should a stream a report about ISIS?
Or catch up on the Mindy Project?”